High-Level Plan: First 90 Days
Phase 1 : Days 0-30 [Learn and Audit]
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Deep dive into the end-to-end packaging platform, including air, hotel, car, and ancillaries
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Review current partners, pricing rules, and elite customer behavior
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Align with key stakeholders: Product, UX, Loyalty, IT, Finance
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Identify quick wins, friction points, and revenue opportunities
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Leverage time with consultant/contractor to ensure that I get up-to-speed with project, immediate needs, understand risks, etc.
Phase 2: Days 31-60 [Prioritize & Launch]
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Launch 1–2 high-impact initiatives for premium customers (bundles, promotions, or new packaging offers)
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Work with Product & Tech to ensure platform feasibility and clean implementation
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Align marketing with Kinective Media and Commercial teams
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Launch controlled pilot/test in market with defined success metrics (conversion, yield, engagement)
Phase 3: Days 61 - 90 [Scale & Govern]
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Establish governance and audit frameworks for pricing, content, and availability
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Document repeatable processes for partner onboarding and campaign approvals
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Build a 12-month roadmap for premium packaging, new destinations, and partner expansion
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Ensure platform readiness for scalable growth and long-term revenue impact