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Overview of selected work examples that illustrate alignment with the Principal - Leisure Sales Product role.

S = Situation / T = Task / A = Action / R = Result

Driving Close-in Premium Revenue

  • S: Increase close-in bookings for higher yield

  • T: Create behavior-based incentive not supported by platform

  • A: Led cross-functional team to design, code, test, and launch

  • R: $3M incremental revenue; Southwest reinvested

Stack of Dollar Bills

Digital Campaign Governance & Accuracy

  • S: Wave Season campaign mis-targeted loyal customers

  • T: Identify cause & ensure brand integrity

  • A: Led root-cause analysis, implemented safeguards

  • R: Early campaign sunset minimized disruption; improved governance

Image by Daniele D'Andreti

MileagePlus Co-Brand Product Bundling

  • S: Bank wants to engage premium co-brand cardholders

  • T: Design bundle with economics aligned

  • A: Segmented customers, collaborated on pricing and launch

  • R: Increased engagement, incremental revenue, validated international strategy

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